Legitimate Interest
Ascent Onsite Group
Effective Date: Jan 06, 2025
Ascent Onsite Group
Effective Date: Jan 06, 2025
At Ascent Onsite Group, we collect and process contact details of businesses and business leaders who we believe could benefit from our products and services. Our goal is to engage in unsolicited Business-to-Business (B2B) communications to promote our services, specifically in the areas of security, health, safety, and facilities management.
We assert that this processing is carried out under Article 6.1 of the General Data Protection Regulation (GDPR), based on our legitimate business interest. We believe there is a clear, logical connection between the business profiles we contact and the services we offer. We gather contact details from publicly available sources, such as company websites.
We do not collect or process the contact details of sole traders or partnerships unless they have explicitly opted in to receive communications from us. If you are a sole trader or part of a partnership and are receiving emails from us, please contact us at dataprivacy@ascentonsitegroup.com to request removal from our database.
For marketing purposes, we use Brevo, a third-party software, to store and manage contact details. We use this data solely to communicate about our own products, services, events, and platforms. We do not share your contact details with any third parties.
If you believe we have violated any GDPR principles, please report it to us at dataprivacy@ascentonsitegroup.com.
We conduct this assessment to ensure that our unsolicited communications to businesses are lawful, fair, and transparent.
Why do you want to process the data?
We aim to engage in direct marketing to raise awareness about our security, health, safety, and facilities management services. Our goal is to inform recipients about how these services can benefit their business.
Who benefits from the processing?
Are there any wider public benefits?
The primary benefits are to the recipient’s business; however, our services also help improve the public’s safety and security through better business practices.
How important are those benefits?
The benefits are important for business growth but not critical from a public interest perspective.
What would the impact be if you couldn’t go ahead?
If we could not engage in unsolicited marketing, we would be limited to only reaching businesses that are already aware of us or have opted in, which could significantly hinder our growth.
Would your use of the data be unethical or unlawful in any way?
No, we are fully compliant with GDPR principles in our use of data.
Does this processing help achieve our business interest?
Yes, this data processing enables us to reach out to potential clients and grow our business.
Is it a reasonable way to go about it?
Yes, unsolicited B2B communications are standard and widely accepted in our industry.
Is there a less intrusive way to achieve the same result?
No, unsolicited marketing is the most effective and reasonable approach for expanding our customer base.
What is the nature of your relationship with the individual?
We engage in unsolicited communications with businesses or individuals where we believe a commercial relationship may exist, or there is potential for future collaboration.
Is any of the data sensitive or private?
No, the data processed is public, such as contact information gathered from websites, business cards, or previous email exchanges.
Would people expect you to use their data this way?
Yes, it is common for businesses to receive communications from companies offering services that could benefit them.
Are you happy to explain it to them?
Yes, we are fully transparent with our data collection and processing practices.
Would anyone object or find this intrusive?
We understand that recipients may choose to opt out, but we believe the data processing is not intrusive or objectionable in nature.
What is the possible impact on the individual?
The impact is minimal, with the primary inconvenience being the need to opt-out from our communications if they choose to do so.
Are you processing children’s data?
No, we do not process any data related to children.
Are any of the individuals vulnerable in any other way?
Not that we are aware of.
Can you adopt any safeguards to minimise the impact?
The impact is already minimal, and we provide clear opt-out options for recipients.
Can you offer an opt-out?
Yes, every communication we send will include an easy opt-out option to allow recipients to unsubscribe.
By following these principles, Ascent Onsite Group ensures that its marketing practices align with GDPR requirements and respect the rights of all individuals involved.
